Choosing an E-commerce Solutions Provider for Your Online Store


Choosing an e-commerce solution for your online store can be a very frustrating experience. The more you research, the more choices you discover then you end up suffering from a severe case of analysis paralysis. Reading through the features of every single available online store builder you come across can prove exhausting. Coming across another list of e-commerce builders can be infuriating. You need a shortcut.

Though selection may be challenging, it does not mean that you should take a shot in the dark and pick just any e-commerce solutions provider. There is a simple way to find the e-commerce solution that you need to launch your online store. Base your selection on your online store needs. By asking yourself the right questions, you should be able to narrow down your choices of e-commerce solutions to a very manageable number.

Do I need a hosted or self-hosted e-commerce solution?

You can start by narrowing down to the right category of e-commerce builder that you need. You have two choices: hosted e-commerce solution and self-hosted e-commerce solution.

Self-hosted online store builders are standalone programs that require you to install them on your hosting account. They demand that you set up, configure and manage your host to power your e-commerce website.

In a hosted e-commerce solution, the service provider manages all the technical aspects of running your website. You only need to sign up, build your store using simple e-commerce websites templates provided and with a few clicks you can have your online store up and running in the shortest time.

To decide between the two, you can ask yourself the following questions:

Does my online store require a unique features?

If you only require a basic functional store that is focused more on business tasks, a hosted e-commerce solution is ideal. However, to build a heavily customized store or if you want to build custom tools that are very specific to your needs, you require a flexible self-hosted solution.

Am I comfortable with the technical side of running an e-commerce site or hiring a technical team?

If the answer is yes, then you need a self-hosted e-commerce solution. It is ideal if you are interested in the technical aspects of running an online store and are willing to invest time learning and implementing them. It is also suitable if you are also willing to hire a reliable developer or a team of technical staff to handle the tasks.

After narrowing down on the category of e-commerce solutions, you can then choose the most popular of either. Shopify or BigCommerce are popular hosted e-commerce solutions while Magento and WordPress are popular self-hosted solutions. That is why we recommend you keep on reading our article.

Best Free E-commerce Website Builders

In recent years, the internet has been termed the biggest enabler for business. Provided you have an online store that has the substance to attract customers and serve them a fulfilling shopping experience and the digital smartness to compete in the cutthroat world on e-commerce, the world can be your marketplace.


The role of an e-commerce platform in e-commerce success

Right from striking storefronts that flaunt your products to easy checkouts that allow shoppers to purchase your merchandise in a jiff, superior online stores have many qualities that serve as excellent enablers for business. To create such a site, you need a superb commerce solutions provider. For retailers seeking superior e-commerce solutions, there are some e-commerce website builders to choose from.

The best from the world of e-commerce platforms

Here is a run through the best from the world of e-commerce website builders.

a)   Shopify

Currently, the leader in the world of e-commerce solutions Shopify hosts some popular websites. It gives you total control over the design of your website. Shopify also supports the creation of apps that add functionality to your online store by making your site easier to manage, improving your SEO, helping you track sales trends, etc.

b)  Wix

The completeness and amusingness of Wix make it a one-stop-shop for all your web store requirements. It has a range of responsive templates categorized as per various categories making setting up an online store that is tailor-made for your selling needs very easy. Wix also comes with a range of powerful features including taxation and shipping costs calculation widgets, inventory management and others designed to put your merchandise on autopilot.

c)   Volusion

In addition to helping you set up a fully functional online store, Volusion offers additional business tools like payment processing, fraud protection, SSL certificates, an integrated live chat that helps you communicate timely with your clients and a wealth of extra packages available at a low price.

d)  BigCommerce

BigCommerce helps you set up everything on your website right from choosing your domain name to setting up a secure shopping cart for your clients. It features excellent SEO tools and built-in marketing options like social media integration, discount codes, and newsletters, which significantly lower what you’d ordinarily spend on marketing and paid traffic.

e)   Highwire

Highwire gives you control of your e-commerce website design from scratch. It allows you to build your online store for instant use or edit and modify preset templates enhancing them to your preferred custom settings. This makes it an excellent option for not only novice website developers but also seasoned pros.

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